Designing a memorable brand and informative website for a business consultant
Adam Bradley Business Growth Consultancy Ltd. specialises in helping businesses, of any size, grow effectively and efficiently. Based on years of experience and award-winning expertise, Adam offers 1-1 consultancy, strategy sessions and more.
Client
Adam Bradley Business Growth Consultancy Ltd.
Industry
Professional Services
Service
UX/UI Design, Branding & Quarterly Audits
Team
1 Designer
Timeline
4 weeks
Goals
Create a memorable brand identity.
Design desktop and mobile versions of the website.
Include CTAs.
Showcase award-winning expertise.
Challenges
Stand out in a competitive market.
Brand new business meaning there’s no solid data to utilise for design and journey decisions.
Outcomes
The brand has proved to be memorable.
Client has received bookings and started reaching full capacity within 6-9 months.
We continue to review the website analytics on a monthly and quarterly basis, making amendments where necessary based on the data.
Crafting the Brand
When designing the branding, our goal was for it to be approachable, stand out and memorable. As the client himself is the business, which is based on his own experience and expertise, and he had mentioned taking the personal brand approach, we made the client the brand. When considering choice of colours, it was important to choose a palette that conveys trust and professionalism.
Full brand guidelines protected under NDA. Includes: personality, message, tone of voice, market position and assets.
Key Features
Events
Previously, Adam was using third-party platforms, such as Eventbrite and TryBooking, to advertise his events. To remain consistent and simplify the process for his potential clients, we included an events page on the website where users can find information and purchase tickets.
Members Area
As Adam offers a membership service, we created a Members Area within the website. This is where members log in to gain valuable resources, see the members directory and more.
Credibility
Due to the nature of this business, trust and credibility is essential. We included Adam’s key successes he’s helped businesses achieve; such as how many countries he’s gained clients in, awards and turnover.